An Agency of Record gives home-service leadership one accountable partner for the acquisition plan. We align channel priorities, budgets, creative, websites, lead sources and measurement to the markets and services the company wants to grow. The operating model can include direction of internal teams and other vendors or TradePropel execution. Review cycles focus on qualified opportunities, appointments, jobs and the next allocation decision.
- Set quarterly and annual acquisition priorities
- Coordinate media, creative, SEO, websites and vendors
- Define reporting from spend through booked work
- Adjust budgets and tactics as service capacity and demand change
