ABOUT TRADEPROPEL

PERFORMANCE MARKETING
IS IN OUR DNA.

Home-service companies deserve a partner that knows the difference between generating activity and generating revenue.

Meet the founderContact us ↗

01 / WHY WE EXIST

DEMAND IS GOOD.
REVENUE IS BETTER.

TradePropel was created around a simple idea: home-service companies deserve a marketing partner that understands the difference between generating activity and generating revenue.

Our founder has spent decades building businesses at the intersection of advertising, direct response, lead generation, inbound calls, digital media, marketing technology and customer acquisition. That experience shaped TradePropel from the beginning.

Performance marketing is the foundation of our business. We bring together exclusive leads, inbound calls, paid media, SEO, content and creative, conversion optimization, websites and Agency of Record services under one coordinated acquisition strategy.

02 / ONE INDUSTRY

HOME SERVICES
IS OUR LANE.

An emergency plumber, a kitchen remodeler, a roofing company handling storm demand and an HVAC contractor managing seasonal capacity face different customer journeys. Our strategies account for service areas, project value, call handling, appointment capacity, close rates and seasonality.

ROOFINGSOLARHVACPLUMBINGREMODELINGRESTORATIONWINDOWS & DOORSAND MORE

03 / THE QUESTIONS WE ASK

CLICKS ARE NICE.
BOOKED JOBS ARE BETTER.

A campaign is not successful simply because it generated impressions. A lead is not valuable simply because a form was completed.

  1. Did someone answer the phone?
  2. Did the homeowner qualify?
  3. Did they schedule?
  4. Did they buy?
  5. What revenue did it produce?
  6. Where should the next marketing dollar go?

04 / EXPERIENCE

DECADES

IN PERFORMANCE MARKETING.

Across advertising, performance marketing, direct response, lead generation, media buying, sales, creative, technology and customer acquisition.

THE CHANNELS CHANGED.
THE FUNDAMENTALS DIDN’T.

PRINTTVSEARCHCALLSAI

Understand the customer. Create the right message. Reach the right person. Give them a reason to respond. Measure what happens. Then make it better.

Meet Tom Ferrara

05 / OUR FOUNDER

BUILT BY OWNERS.
RUN BY OPERATORS.

Tom Ferrara brings decades of performance marketing and customer acquisition experience to TradePropel.

Portrait of Tom Ferrara
Founder

Tom Ferrara

Tom Ferrara is a performance-marketing executive, entrepreneur and investor whose work has influenced more than 500 companies.

Read biography ↗LinkedIn ↗

06 / ONE CONNECTED SYSTEM

THE OBJECTIVE DETERMINES
THE STRATEGY.

Sometimes growth needs more media. Sometimes it needs better creative, a stronger site, faster call handling or a different lead source. We evaluate each part against the opportunities, customers and revenue it produces.

STRATEGYDEMANDCREATIVEMEDIALEADS & CALLSCONVERSIONCUSTOMERSREVENUE

That is what we mean by Managed Growth.

Explore Managed Growth

MORE THAN MARKETING

LET’S BUILD
YOUR GROWTH ENGINE.

Tell us where you want to grow. We’ll show you how we’d approach the market.

Build my growth plan