Paid media for home services must match the homeowner’s intent to a service-specific offer and a response path the business can support. Search can capture active demand; social, video and display can introduce or reinforce an offer. We plan targeting and creative around location, service mix, seasonality and capacity, then compare sources using qualified calls and leads, appointments and booked jobs instead of clicks alone.
- Google Search and Microsoft Advertising for active intent
- Social, video and display for reach and retargeting
- Service-specific creative, offers and landing pages
- Call, lead and job attribution where connected