Pool construction is a long-consideration project, while renovation and routine service have different timelines and economics. We create distinct paths for each, use content to answer the questions homeowners ask before a consultation, and qualify location, project stage and scope. Source performance is measured against site visits, proposals and signed work.
- Distinguish new builds, renovations and ongoing service
- Qualify project stage and location early
- Connect research content to site-visit requests
- Track proposals and contracts by acquisition source
