Windows and doors are comparison purchases. Homeowners may be weighing materials, energy performance, installation quality and project cost before they request an estimate. We align search, creative and landing content with that decision process, ask enough to identify the project, and follow the inquiry through consultation, quote and sale.
- Differentiate window, entry-door and installation inquiries
- Use project-specific proof and clear estimate paths
- Qualify geography, scope and timing
- Track consultations, quotes and sold projects
